SUSTAINABLE STRATEGY

Sustainability has become an integral part of the long-term strategy of successful companies in recent years and, from the customer's point of view, together with price, is a key factor in purchasing. From the point of view of employees, this is an important parameter when choosing an employer. And that is why the sustainable perception of the company strengthens the company's image, builds the company's brand and relationship with partners and employees. And an integral part is the appropriate external and internal communication of the company.

The starting point of a sustainable corporate strategy is clearly defined goals and reasons why the company does business. At the same time, it defines the degree of stakeholder involvement, both internal and external. A well-designed sustainable strategy eliminates the differences between vision and reality and between performance and efficiency. It provides a clear framework for directing investment and increasing performance.

Sustainability is often narrowed down only to the environmental aspect. However, the company's sustainable growth strategy also includes an economic aspect, which addresses, for example, market performance or product viability, and a social aspect, which addresses the relationship with employees and communities.

Do you plan to incorporate sustainable aspects into your business strategy and don't know where to start?