INNOVATIVE WORKSHOPS AND FACILITATION
We consider innovation to be the cornerstone of sustainable business. We organize internal company workshops that will help you discover new opportunities and directions and thanks to which your business will be one step closer to your target customers. We always tailor-make workshops directly for a given problem or goal. The result is not only the discovery of weaknesses in the organization and operation of the company, but especially innovative solutions to the identified problem.
Within the given project, we also offer a unique ideation part, to which specialized experts, industry startups and influencers are invited, who will help to look at the given topic from an unusual angle. Because we believe that the greatest benefit for the company is not an external consultant, but the knowledge of internal employees in combination with industry experts.
For innovation workshops, we most often use the Design Thinking method, often also known as Human Centered Design (HCD), which combines the empathy of the target group with creativity and prototyping. This method uses company assets (existing knowledge of the company's employees) and helps them find new creative ways, which they use prototypes to verify on the target group before the actual launch. This not only helps to choose the right direction, but especially eliminates the risk of implementing an unsuitable product or service on the market.
Another frequently used method is Theory of Change, which defines long-term goals and maps the necessary partial steps to achieve them in a retrospective sequence.
We then defend innovative products and services using the Lean Startup approach, which addresses the uniqueness of the product and the so-called unfair advantage.
When to use a facilitated tailor-made workshop?
- when creating new products and services
- when creating innovative solutions
- in need of significant changes in company
- while increasing corporate efficiency
- when creating or implementing a corporate strategy
- as an effective solution to a specific corporate challenge
- to expand the customer base
- to increase employee engagement
Co se naučíte?
- how to use the HCD method in practice
- to understand your your customers
- learn how to identify new opportunities and create concepts
- you will experience prototyping for the challenge you define
- you will test your concepts on real customers
- you will try new methods of creative approach
- you will connect with industry startups and influencers
- you will learn to look at the topic from unusual angles